We are ambidextrous in Online as well as Offline research and surveys. There are defined structures and operative systems in place and practice, so as to attend and address the requirements when a survey is commissioned.

Market Research is for determining the market pulse - prevailing situation to base our strategic decisions upon. It assists in devising methods and producing goods / services in accordance to the prevailing and projected market sentiments. It is essential to learn about emerging market trends. MR includes - Field Survey (goods/services, consumer/customer), Collection & Collation of Data, Experiment Validation, Presentation and Evaluation of information.

We undertake market research and field surveys, for various sectors and segments. CSBC is providing services towards Industrial research and surveys, Consumer research and surveys, Techno commercial feasibility reports and viability reports. We attach great importance to quality, confidentiality and cost competitiveness.

We have all India competencies. Right blend of experience and enthusiasm is avaiable with us, and their spirited performance shall merit your kind considerations.

Market Research is the function which provides the necessary information about the consumer to the marketer. In the process we :

• identify new opportunities in the market
• evaluate and monitor marketing actions
• evolve better marketing programme to serve the interests of the consumer
• Instructions and
• Guidelines

Market research acts as the link between the consumer and the marketer. Operationally it involves :

• Formal collection of information
• Analysis of the results
• Communicating the findings
• Inferring on implications in terms of marketing actions

As is important, while applying the most appropriate technique (primitive , advanced or sophisticated tool, as applicable) ; we convey the meaning of the results in the marketing language.

In order to be effective, we should be provided a clear, detailed scenario of the problems faced by the company / assignment for accomplishment. We must be allowed adequate time and budget for conducting the study. Market Research should not be used as a fire fighting device or to justify some preconceived action(s).

Problem must be clearly defined and reasons for undertaking the research from the point of view of marketing decision making should be explicitly justified.

In order to carry out effective research program, we insist to:

• Prepare a list of objectives to be examined
• Avoid
  • Vague terms of reference
  • Trivial research projects
  • Research where underlying purpose is unknown or with held
• Ensure concurrence about the terms of references among all concerned. [specially research objectives, plan of data collection, time and budget]